I'm a twenty-something software developer and tech enthusiast, originally from Pakistan and now working as a full stack software developer at CERN in Geneva, Switzerland. I have a lot of interest and passion for logical thinking, software development and technical writing. My work involves managing a portfolio of applications within the business computing team at CERN.
Beyond my professional endeavours, I'm driven by a lifelong curiosity and a desire to learn. I actively explore new technologies and techniques, and I'm always eager to share knowledge and collaborate with fellow developers. I believe that technology has the power to transform the world, and I'm excited to be a part of that journey.
Always on the lookout to learn more and do more 🙂
Have you ever wondered why some apps feel so intuitive while others leave you frustrated? The answer lies in the fascinating intersection of psychology and design. In this talk, we'll dive into the cognitive and emotional factors that shape user behaviour. We'll explore how to apply psychological principles to create interfaces that are not only functional but also emotionally resonant.
Some principles I'll be discussing (and their well-known real life usages):
- Retention theory: Users spend a limited time on a homepage, suggesting that concise design aids faster progression.
- Cognitive load: How much mental effort is required to complete a task
- Serial-position effect: Users remember the first and last elements more than those in between.
- Hick’s Law: Too many choices lead to delayed response time, so avoid overwhelming users.
- The Schema theory: Organizing information into meaningful units is appealing.
- The chameleon effect: Mirroring user emotions aids connection and understanding.
I will also show how specific design choices influence user behaviour and engagement. By understanding the psychological underpinnings of design, you can create designs that are not only functional but also emotionally resonant and user-friendly. Now you will be able to discover how psychology can elevate your design work to new heights! 🚀
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